Sales Manager

About the Client

Our client is a growing organisation operating in the environmental and waste management sector, providing specialised waste management solutions to organisations across Uganda. The organisation is committed to delivering safe, compliant, reliable and environmentally responsible solutions to its clients.

Job Purpose

The Sales Manager will be responsible for driving revenue growth, developing new business opportunities, managing key client relationships and leading the sales function. The role will involve identifying prospective clients, developing strategic partnerships, preparing and following up on proposals and tenders, and ensuring the achievement of agreed sales targets.

Key Responsibilities

• Develop and implement sales strategies and plans aligned with the organisation’s business objectives.
• Identify and pursue new business opportunities across target sectors.
• Develop and maintain a strong sales pipeline and ensure consistent conversion of prospects into clients.
• Identify potential clients and build relationships with decision-makers.
• Manage and grow existing client accounts to maximise retention and revenue opportunities.
• Conduct client visits, presentations, product/service demonstrations and business meetings.
• Prepare and coordinate quotations, proposals and commercial submissions.
• Monitor tender and bidding opportunities and coordinate with relevant internal teams to ensure timely submissions.
• Lead negotiations with prospective and existing clients within approved commercial parameters.
• Develop strategic relationships with organisations, institutions and other potential business partners.
• Monitor market trends, competitor activity and customer needs and provide recommendations to management.
• Set sales targets for the sales team and monitor performance against agreed KPIs.
• Coach, supervise and support sales team members to improve performance.
• Prepare regular sales reports, forecasts and pipeline updates for management.
• Ensure accurate maintenance of customer and sales records.
• Work closely with operations and administration teams to ensure smooth onboarding and servicing of clients.
• Ensure that all sales activities are conducted professionally and in accordance with company policies and applicable regulations.
• Perform any other duties reasonably assigned by management.

Key Performance Indicators

• Achievement of monthly and annual sales targets.
• New clients acquired.
• Revenue generated.
• Sales conversion rate.
• Growth and retention of existing accounts.
• Value and quality of sales pipeline.
• Number and value of successful bids/tenders.
• Customer retention and satisfaction.
• Sales team performance and productivity.

 Qualifications & Experience

• Bachelor’s degree in Business Administration, Marketing, Sales, Commerce or a related field.
• At least 3–5 years of proven experience in sales/business development, preferably in a B2B environment.
• Previous experience managing or supervising a sales team is highly desirable.
• Experience in selling technical, environmental, healthcare, waste management, industrial or professional services will be an added advantage.
• Experience in tendering, bidding and proposal development is desirable.
• Demonstrable track record of meeting and exceeding sales targets.

Required Competencies

• Strong business development and sales skills.
• Excellent negotiation and influencing skills.
• Strong client relationship management skills.
• Excellent communication and presentation skills.
• Commercial awareness and strategic thinking.
• Strong leadership and team management skills.
• Results-oriented and target-driven.
• Strong analytical and problem-solving abilities.
• Excellent planning, organisation and time-management skills.
• Ability to work independently and take initiative.
• High level of integrity and professionalism.
• Proficiency in Microsoft Office applications.

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